20 Most Popular SEO Myths Debunked
As everything in this world have lots of myths. Myths are something that are not true but still considered to be true and followed by the people around. If I talk about Search Engine Optimization (SEO), there are lots of myths associated with it that needs to be debunked.
Let’s first try to understand what actually SEO is. Search Engine Optimization or SEO is a methodology of techniques and strategies that helps to increase the amount of traffic on any website. SEO ensures that any website is accessible to search engines including Google, Bing, Yahoo or other search engines.
There are many ways to increase the traffic on your website. One is sharing link on social media including Google+, Facebook, Twitter and many more. The other one is SEO that increases traffic more than any social media. But there are many myths with SEO that you must not believe in order to achieve more and more traffic to your website.
20 SEO myths that need to be debunked
1. Google doesn’t like SEO
Google monitors SEO practices. Some people think Google doesn’t like SEO but it is nothing more than the myth. SEO is good as it helps viewers to find the relevant content on the internet. SEO will always help you in getting good rankings in Google search results.
2. Paid Search boost SEO traffic
It is big myth that paid search boosts the SEO traffic but the reality is paid search hardly contribute to SEO traffic. The paid traffic and organic traffic both are inversely related to each other as many websites notices a jump in paid traffic also notices a slowdown in organic traffic and vice versa. Thus, PPC marketing strategies is not a best solution for better SEO traffic.
3. SEO doesn’t matter
SEO matters a lot. SEO is not everything but it matters a lot. But if you want to be found on search engines and you want people to like the content posted on your website whenever they find out. Then SEO plays a big role in that. As if you are writing good and quality rich content but Google is not showing you in the top results then how would people get to know about you or your website.
4. Rank is not important
Page Rank is almost everything. It is the thing that shows your trustworthiness and credibility. Your page rank can give you place in the first page of search results. As people only look for the content shown on the first page of Google search and they never go beyond it. So, rank is everything. First rank is the best but if you are on the first page of Google search then definitely it is better.
5. XML sitemap boosts search ranking
XML sitemap is important as whenever you create a new post or edit an existing post on your website then Google XML sitemap creates and updates sitemap with new pages and submit it to search engines including Google. It helps in discovering your fresh content faster but doesn’t guarantee for the better rank result.
You are only submitting your content to Google through it.
6. Creating the content and publishing it is enough
It is one of the biggest myths that most of the bloggers think they have written the content, got it published and now they are done. But just writing the content and publishing it is not enough. Marketing is also very important to ensure that content will reach to the intended audience. So, the idea that you have written and readers will read is not right.
7. Fresh Content is needed
Fresh content doesn’t mean writing the new content everyday or writing posts 3 or 4 in a day. By fresh content, means writing content with depth and full of knowledge. It means if you are updating any old post then it must be available later also. It means you should improve the quantity. Quality matters more than the quantity of posts. Try to keep your old articles updated with fresh information
8. More content is always better
Writing more content to any post in your website doesn’t guarantee better rank. Better ranking can only be achieved by valuable and quantity content. It doesn’t actually matters how many posts you are creating per day or how many pages your site consist of. If you are writing any post, mind the depth and quality of the content.
9. Automated SEO is black hat
Many bloggers use automated SEO that doesn’t come under the area of black hat. There are many big companies who use automated scripts in their websites. Whatever method you are using, it depends on what the result it rather than being automated.
10. Meta tags are very important
Meta Tags are small piece of code that gives the complete list of keywords and description to Google. Search engine will find itself what your site is all about. So, Meta tags don’t affect the ranking. Search engines including Google and Bing use it just to index the sites.
11. Internal link doesn’t matter
Internal linking is very important as it allows Google to detect the linking. It also makes easy to navigate your website. This is simple and you must keep this in mind.
If you do not belive it then try linking one of your recent article to other articles and you will see the difference in performance.
12. Google Analytics spy
Google Analytics is one of the analytic softwares used by websites around the web. Many people believe that they are being spied by Google Analytics but it is not true. The company has guaranteed that no personal information is being transmitted.
13. Google will not find bad links
Google will find out the bad links or spammy link in your posts or on your website and that website will be removed from the index. If Google finds something bad in your website, it will surely down your website’s rank.
14. Directory link doesn’t work
Many bloggers use directories to find links. But many marketers only bother about search engine results and they don’t care about directory links.
15 .COM ranks are always better
If you are leaving a link on .edu website or .org website or .com website by thinking that will help in better rank. That does not matter actually. Search engines do not bother about domain extension while ranking any website.
16. Bigger header will improve ranking
Search engines look at the layout of your sites. So, you must keep keywords in the header that will help search engine to let know your website. Header tags like H1 and H2 matters for better ranking.
17. You can manipulate search ranking
Many marketing sites promote that they can manipulate search engine ranking. This is myth as there is no magical way to manipulate the search ranking. If someone saying that they can help you in making site’s better ranking, then they must be using black hats or spam that can put your site at risk.
18. Backlinks are always helpful
Backlinks usually end up on low authority sites and even after adding lot of them, you will not get much in return. This means you are using it for no reason.
Remember a few number of genuine backlinks from high Page Rank sites is much better than hundreds of backlinks from low authority sites. Quality of backlinks always matter.
19. The Title tag is hidden from search engines
The titles on your website are very important for SEO as it is the first thing that readers notice before clicking on the link.
20. SEO is dead
Some bloggers assume SEO is evil or others assume it is dead. If you will look at big brand advertisement then they you may notice SEO is used everywhere. Companies spend dollars and dollars for online advertisement and tweaking their website just because of SEO only.
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