Want to increase Adsense revenue? Ezoic Can Help you Increase Website Revenue

While some publishers are making good revenue from Google’s AdSense and other advertising programs, to some it remains a mystery.  Even those doing well harbor worry about the next Google Algorithm change and live in fear of a reduction of traffic consequent overnight loss of.

Ultimately, focusing on the user and providing quality content along will insulate publishers from the worse – but how to optimize the revenue while preserving or improving usability – there’s the challenge. Most independent publishers know that generating quality, relevant content is important, but fail to realize site layout (Ad placements, menu types and locations, text color and font, positions of search boxes and social icons etc.) has a massive impact on both advertising revenue and usability.

 What is Ezoic?

Ezoic is the only service in the world that offers independent publishers an automatic multivariate testing platform that tests hundreds of elements on your site in different layouts, measuring how your visitors respond to the various layouts and using that data to promote the better performing layouts.

Ezoic is a certified Google AdSense Partner and so comes armed with the credibility that Google Adsense trusts them to do the very best for their Adsense Publishers to help its publishers increase their website revenues while improving usability, which in turn encourages more visitors.

Ezoic is also the only certified Google AdSense Partner that has its HQ in North America.  Ezoic promises to increase your website revenues by a huge percent with their services, and their loyal customer base of over 1000 sites and 25 million plus users per month are the living testimony to the system’s success.

Experienced publishers know that making a change to an ad position or menu structure can result in negative as well as beneficial impacts.  So many are nervous to upset the status quo and test their sites.  But an automatic testing system detects negative inputs almost immediately and stops serving the damaging element, replacing it with one known to be beneficial on another site and tests that instead – so there is an element of artificial intelligence and machine self-learning that is simply not possible in manual testing.

What Ezoic does for your publishing needs?

Ezoic automatically executes all of the seemingly daunting tasks of ad placement and ad layout testing for optimizing your website for maximum revenues. It generates the layouts, sets the experiments, monitors results and implements necessary changes.

The service is uses a process called automatic multivariate testing (MVT), which means simultaneously testing many different website layouts of the exact same content, along with varying ad positions and adapting each automatically according to how your visitors respond to them; all without any coding required on the publisher’s part!

Ad layout testing

Ezoic automatically tests new layouts and chooses the best one which maximizes your revenue earning potential. This means tweaking a host of settings including your menu color, fonts and hundreds of other such things automatically to what generates the best results, depending on the optimization goals set by the publisher (User focus, revenue focus or something in between!)

You can also manually choose from hundreds of built-in layouts with a single click or simply let the platform do its job and test them all – automatically promoting the ones that best meet your aims – on all devices: desktop, mobile and tablet.

Ezoic provides you with complete reports of the ads are performing, and concentrates on the user experience factors such as page views, bounce rate and time spent during each visit.  There are also plenty of tools in the user interface to allow the publisher to influence the testing process and look of their site, including blocking ad categories, vetoing ad type, placement and numbers – so although it is an automatic system, the publisher has full control over the testing regime and bias.

Ad position testing

Ezoic claims that their users get anything between 50-200% increases in their revenues by their ad position testing service. This offers options to determine which ad categories may be shown at the click of a button, so you can choose to turn off the ones that aren’t making a big difference, or those that are not consistent with the content or audience of your site.

Ad positioning is an important factor in deciding your advertisement earnings, but to maximize usability they shouldn’t be too intrusive – however, to generate income, they must avoid encouraging ‘ad blindness, so there is a careful balance to be struck. Ezoic automatically tests the different ad positions, sizes, types, colors, fonts and density for maximum revenue without negatively affecting your user experience or user metrics.

Multiple device testing

Ezoic not only concentrates on maximizing your revenue from desktop based visitors, but visitors coming from devices of all shapes and sizes! Ezoic generates, automatically and with no effort required by the publisher, modern touch and swipe enabled mobile and tablet versions of your site that work brilliantly on every screen size, device and browser.  Many publishers find monetizing their sites on mobile devices very tricky, so having Ezoic in your corner lifts this burden entirely.

With the real trend away from desktop browsing towards mobile devices, this is an important and very valuable feature. 

Better user experience, better search rankings

Google’s head of search, Matt Cutts, often quotes that a site with better user experience always tends to rank on the higher end of search results – Ezoic’s platform is entirely aligned with Google’s aims and as a Certified Google Adsense Partner you can be sure everything Ezoic does complies with the latest Google advice and policy.

Conclusion

Ezoic is a ‘must have’ automatic testing tool for serious publishers

Ezoic is one of those rare services that has universal applicability for serious publishers in the modern age who harbor of ranking better in search, providing an all-round better user experience and of course maximizing advertising revenue.  Ezoic has everything that would help you increase your website revenues and in turn a better website user experience, and as the only Certified Google Adsense Partner in the MVT arena, it oozes real authority.

With a partner like this taking the strain of testing layouts, ad positions, usability features, removing the need for multiple ad networks, managing server loading and other technical issues, Ezoic frees you to concentrate on doing what you do best – focusing on your users by generating the best content possible.